Trina Wyatt
Founder-led strategy at the intersection of story, capital, and mission.
Building platforms.
Advising leaders.
Scaling what matters.
This is
founder-led advisory.
Selective
by design.
Focused on
long-term value.
What I Do
I work with founders, executives, storytellers and organizations navigating moments of inflection—growth, transition, reinvention, or scale.
My work sits at the intersection of strategy, structure, and story—where capital decisions meet creative ambition, and mission meets execution.
Experience & Foundation
My advisory work is grounded in more than 25 years of senior operating experience across media, entertainment, and mission-driven organizations—working alongside founders and boards to build durable platforms, creative infrastructure, develop valuable IP and ensure sustainable growth.
Across each chapter, the throughline has been the same:
Helping creative and mission-driven leaders build systems and IP
that allow great work to
scale.
• Creating the blue-print and launching the Tribeca Film Festival,helping establish what would become one of the world’s leading cultural institutions.
• Creating the blue-print and launching the
Tribeca Film Festival,
helping establish what would
become one of the world’s leading cultural institutions.
• Envisioning and launching one of
New York City’s first creative co-working spaces,
supporting
early convergence of media, technology, and community.
• Envisioning and launching one of New York City’s first creative co-working spaces, supporting early convergence of media, technology, and community.
• Supporting Non-Profit Organizations’ Executive Directors in the restructuring and repositioning for long-term relevance and growth.
• Supporting
Non-Profit Organizations’
Executive Directors in the
restructuring and repositioning for long-term relevance and growth.
• Advising Founders & CEOs of start-up media companies, supporting strategic growth that led to successful acquisitions – both buy and sell sides - including acquisition strategy, integration planning, and post-transaction operations.
• Advising
Founders & CEOs of start-up media companies,
supporting strategic growth that led to successful acquisitions – both buy and sell sides - including acquisition strategy, integration planning, and post-transaction operations.
• Advising and coaching in the development of IP, investment structure, presentation and pitch,as well as crafting story and story-line.
• Advising and coaching in the
development of IP,
investment structure,
presentation and pitch,as well as crafting story and story-line.
“
"Trina has been my mentor for over four years and, more recently, my production and film financing advisor. I’m consistently impressed by her expertise, executive presence, and the depth of insight she brings to every conversation. What truly sets Trina apart is how she pairs that brilliance with generosity, warmth, and unwavering integrity. I couldn’t recommend working with her more highly.”
* Giulia Eve Flores,
Founder of Lila Studios
“
"Trina’s work for Exceptional Minds was extraordinary. She transformed our finance department, separated reporting across three business units, and helped strengthen our vision, mission, and values. She led a focused, collaborative strategic planning process that clarified and articulated EM’s aspirations.”
* Terry Morello,
Director of External Affairs, Exceptional Minds
“
"For me, Trina checks all the boxes. She's knowledgeable, experienced, and not afraid to think outside the box with a special emphasis on strategic thinking. Trina is a key leader on our finance and entertainment task force.”
* Stanford Crane,
CEO of World Motor Clash
Who I Work With
I partner with leaders and organizations who are building platforms, not just products.
Who value clarity over noise. Long-term value over short-term optics.
Typical engagements include:
- Founder CEOs
- Boards and executive teams
- Media, entertainment, and creative-economy companies
- Mission-driven and hybrid organizations
- Visual storytellers
The Advisory Model
My advisory work is intentionally structured to be senior, integrated, and limited.
You work directly with me—no delegation, no junior teams.
I focus on decisions that shape direction: capital strategy, operating models, partnerships, and platform architecture.
This work is informed by—and complementary to—my role
as Founder & CEO of Conscious Good,
a media and impact
platform designed to scale
purpose-driven stories and initiatives.
This is not consulting as a service.
It is strategic partnership at critical moments.
- Strategic business partnerships, business plans and pitch decks
- Leading discovery on vision, mission, values to inform strategy
- Platform and ecosystem design
- Go-to-market architecture
- Founder and executive decision support
- Financial reporting and analysis, department restructuring
- Capital strategy
- Operating and governance models
- Story identification, structuring and scaling
Let’s Talk
If you are navigating a moment that matters—and want senior, founder-level perspective—I welcome the conversation.
